Think Pro MAG

Customisation vs. Personalisation

Every one of us is different

While doing your grocery shopping have you ever looked for a canned drink with your name on it? Have you ever used configurators to design your own sports shoes or a car tailored to your needs? Adjusting products, otherwise produced on a mass scale, to individual customer’s needs is called ‘personalisation’. This is the latest trend that has affected the way of designing things, from cereal to cars.

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Design Trends
Wabi-sabi office

After the Danish ‘hygge’ and Swedish ‘lagom’ there comes the Japanese ‘wabi-sabi’. Trendsetters unanimously speculate that wabi-sabi will rule in 2018. The Japanese aesthetics of wabi-sabi can be defined as the beauty that is "imperfect, impermanent and incomplete."

According to Leonard Koren, wabi-sabi is "the most conspicuous and characteristic feature of traditional Japanese beauty and it occupies roughly the same position in the Japanese pantheon of aesthetic values as do the Greek ideals of beauty and perfection in the West."¹ [¹Koren, Leonard (1994). Wabi-Sabi for Artists, Designers, Poets and Philosophers. Stone Bridge Press.]

Exemplary implementations and stylisations displaying the features of wabi-sabi aesthetics:

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Shall we meet at Warsaw Central Rail Station or West Station? Case study - Balma for PKP

The designing and complex furnishing of PKP SA offices has been one of the biggest projects of that kind carried out by  Balma Showroom in Warsaw. The interior design concept has been inspired by the typographic elements characteristic for PKP and the architecture of PKP train stations of the biggest cities in Poland. The scale and project implementation time have been unparalleled. Balma has declared to deliver to the Client four fully furnished storeys of the West Station building together with more than 700 work stations within 7 weeks.

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